"Contributors" [2008] ELECD 158; in Dinwoodie, B. Graeme; Janis, D. Mark (eds), "Trademark Law and Theory" (Edward Elgar Publishing, 2008)

Book Title: Trademark Law and Theory

Editor(s): Dinwoodie, B. Graeme; Janis, D. Mark

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781845426026

Section Title: Contributors

Number of pages: 2

Extract:

Contents


List of contributors vii
Introduction ix

PART I METHODOLOGICAL PERSPECTIVES

1 From communication to thing: historical aspects of the
conceptualisation of trade marks as property 3
Lionel Bently
2 The semiotic account of trademark doctrine and trademark
culture 42
Barton Beebe
3 A search-costs theory of limiting doctrines in trademark law 65
Stacey L. Dogan and Mark A. Lemley
4 Trade mark bureaucracies 95
Robert Burrell
5 The political economy of trademark dilution 132
Clarisa Long

PART II INTERNATIONAL AND COMPARATIVE DIMENSIONS

6 Fundamental concerns in the harmonization of (European)
trademark law 151
Annette Kur
7 Substantive trademark law harmonization: on the emerging
coherence between the jurisprudence of the WTO Appellate
body and the European Court of Justice 177
Gail E. Evans
8 The free movement (or not) of trademark protected goods
in Europe 204
Thomas Hays
9 The trademark law provisions of bilateral free trade agreements 229
Burton Ong
vi Trademark law and theory

PART III CRITICAL ISSUES

Section A Trademarks and speech
10 Reconciling trademark rights and expressive values:
how to stop worrying and learn to love ambiguity 261
Rochelle Cooper Dreyfuss
11 Truth and advertising: the Lanham Act and commercial
speech doctrine 294
Rebecca Tushnet
12 Restricting allusion to trade marks: a new justification 324
Michael Spence

Section B Limiting the scope of trademark rights
13 Protecting the common: delineating a public domain in trade
mark law 345
Jennifer Davis
14 Tolerating confusion about confusion: trademark policies
and fair use 368
Graeme W. Austin
15 ...