Godfrey, JM; Trotman, KT; Chalmers, KG; Moroney, R; Potter, B; F Farrelly, M Beverland --- "Upcoming research" [2008] MonashBusRw 41; (2008) 4(2) Monash Business Review 50

Upcoming research

JM Godfrey, KT Trotman, KG Chalmers, R Moroney, B Potter, F Farrelly, M Beverland

Managing the world’s most precious resource

The role of water accounting

Prof JM Godfrey, Prof KT Trotman, Prof KG Chalmers, Dr R Moroney and Dr B Potter

This project contributes to the National Research Priorities goal to develop sustainable ways of improving water productivity, using less water in agriculture and other industries, and providing increased protection of rivers and groundwater. Robust and rigorous water accounting and assurance will allow water managers to identify and address system water losses, and will underpin increased market and investment confidence in water information among water users. The collaborations between industry, academia, government and the accounting and water management professions will provide and demonstrate high profile, significant and timely international thought leadership in the emerging discipline of water accounting standards.

Product design and competitive advantage

Assoc Prof F Farrelly and Prof M Beverland

To be conducted over the next three to four years, this project aims to understand the competitive value of industrial design. It investigates a) how consumers and business buyers respond to design aesthetics and usability, and b) how firms leverage design for competitive success. It will develop models of buyer response to product design (consumer and business buyer) and of a design-led business. The principal practical objective of this research is to establish how firms can approach design strategically to gain a competitive advantage. The call for a focus on the design-marketing interface by academics, industry and government both nationally and internationally highlights the importance and timeliness of this project.

Cite this article as

Godfrey, JM; Trotman, KT; Chalmers, KG; Moroney, R; Potter, B; Farrelly, F; Beverland, M. 'Upcoming research'. Monash Business Review. 2008.; Monash University ePress: Victoria, Australia. http://www.epress.monash.edu.au/. : 50–50. DOI:10.2104/mbr08041